Banner Ads

Member will receive four zip code set-ups each providing 20,000 monthly impressions¹ of Member’s artwork² on any of the up to 800 websites in the NALA network. Geo-targeting of zip code(s) will be at a minimum of five miles. (See Marketing Manager for eligible enhancements)

If website is not provided, Member agrees to use its webpage in the NALA Business Directory for click-through landing purposes. Each zip code set-up, unless otherwise specified via Channel selection, will default to all NALA Channels.

Multi-Messaging

Member will receive access to our Multi-Messaging component. This self-service program allows Member to collect and manage their customers’ email and text addresses in a single integrated database for Mobile Text, IM, Email, Social Networks or Blogs. Member receives 400 Text Message and 4,000 Email credits monthly (no rollover) and access includes use of NALA’s Email template library. (See Marketing Manager for eligible enhancements)

Webpage/Directory

Member receives listing in NALA’s Business Directory with Banner Ad artwork in webpage format with Video capability. (See Marketing Manager for eligible enhancements)

Video Marketing

Member can select one Commercial Video from the NALA Video Library featuring the Member’s Banner Ad artwork² as the last slide of the Video. The Video will be hosted on NALA’s own dedicated Channel.³ Member has complete access to functions provided by video hosting entity which allows Member the ability to embed Video to Member’s own website and create a video link for Email messaging. The Video is also placed on the Member’s respective Webpage in the NALA Business Directory. (See Marketing Manager for eligible enhancements)

Marketing Manager

This component provides a full service feature to the other components within the Membership package. With Marketing Manager’s assistance and reminders the following enhancements are provided:

• Banner Ads — Member is eligible to change out the Geo-targeted setup described above on a monthly basis.
• Multi-Messaging — Assists Member on all managing, scheduling and processing of the message campaigns including a custom sign-up form to collect addresses and embed on the Webpage. Member still has capability and access to the self-service features of the component.
• Webpage/Directory — Member is eligible to add the features of a company profile and a printable coupon as well as embed the custom sign-up form created from the Multi-Messaging component.
• Video Marketing — Member is eligible to change the custom message and selection of a different Video from the NALA library on a monthly basis.

Member Benefits

Members will have access to all benefits available in the NALA BENEFITS component as described on the NALA website during the term of their Membership. This includes access to the National Member Discount Marketplace. Member will receive 100 VIP Passes in postcard format, with Member’s Banner Ad artwork.² Member will receive, as part of the CHARITY BRANDING, a Participation Package with National Charities in association with NALA.

¹NALA provides banner ad impressions to a targeted radius of one zip code location. Unless specified differently by Member, zip code used will be Member’s business zip code provided on this Agreement. Member acknowledges there is no guarantee of any kind by NALA of any minimum number of clicks to Member’s designated website. Member acknowledges that actual channel impression results may not equally be distributed between each channel included in the banner ad set-up.

²Artwork created will require Member approval of final copy. Member will provide ad copy directly to NALA or its agent within two (2) weeks of the date of this Agreement. NALA, or its agent, will send proof of copy to Member’s fax number, email address, or U.S. Mail address provided on this Agreement. Member agrees to return proof to NALA, or its agent, within five (5) business days of receipt. If not returned, Member and ISO authorize NALA to use copy as per proof. Member is limited to one corrected proof. Modifications to ad-copy after corrected proof may result in additional costs to Member. There is only one final artwork per Member to be utilized in the features associated with the Membership. Any modifications to artwork after final copy will be at an additional cost to Member.

³NALA retains ownership rights of all Videos created for Members. Video hosting is contracted by NALA to a separate entity. Members will be provided access to the NALA channel at the hosting entity and the ability to embed and link Video according to their stated policies.