Channel Targeting and Placement

A channel is a grouping of ad placements on websites or sections of websites with related content. For example, the "Travel" channel contains numerous ad placements on web pages with articles, text and content related to travel. If channel targeting is selected, people visiting those web pages may see your ad.

Currently we offer the following channels: Ad Networks & Exchanges, Auto, Directories & Reference, Entertainment, Finance, Gaming, Health, Men's Interest, MySpace, News, Portals, Real Estate, Shopping, Social Media, Sports, Technology, Travel and Women's Interest.

A placement is a group of ad locations within a single web page, section of a website or a single website. A channel is a group of ad placements on web pages or websites with similar content. We will automatically track the performance of your ad by placement, helping you to understand which placements are performing well.

Channel targeting allows you to target content. Your ads will be displayed on groups of placements or websites with similar content. If you select Channel Targeting, your ad will only appear on websites, sections or pages within the 'Channel' that you chose.