The Greatest Generations Foundation is proud to partner with the National Association of Local Advertisers. TGGF and NALA’s CEO, Jeffrey Rosenthal, go way back. Rosenthal spearheaded the Veterans’ trip back to the European battlefields during the summer of 2007 for TGGF. TGGF, Rosenthal, along with several others brought 24 Veterans back to England, France, Germany, Belgium and Luxembourg. This trip was made into an award winning documentary named At All Costs. Because of his passion to give back, Jeffrey Rosenthal created a strong emphasis on partnering with charities across the U.S. and Canada within his association specifically for local businesses, NALA.