Archives for February 2017
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The Top 3 Small Business Spring Cleaning Tips

February 24, 2017
Spring is the time of plans and projects.

The advent of spring is fast approaching. This is a time of rebirth and rejuvenation. It is also a time for dreaded spring cleaning, and should be for small businesses as well; however, small business spring cleaning requires much less elbow grease and physical effort, but much more brain power and evaluation. In “Anna Karenina,” Leo Tolstoy wrote, “Spring is the time of plans and projects,” and this is especially true for small businesses. In order to assist small businesses with spring cleaning, the NALA shares the following three tips:

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Why PR and SEO Go Hand-In-Hand

February 17, 2017
Furthermore, PR professionals know which publications allow links, and SEO strategists know the keywords to use to generate organic SEO, aka the methods used to obtain a high placement (or ranking) on a search engine results page.

The goal of both public relations (PR) and search engine optimization (SEO) is to create eye-catching content that will obtain earned media. So, naturally, any successful marketing campaign should blend PR with SEO. On the PR side, quality content will entice journalists, while SEO enables link building. Furthermore, PR professionals know which publications allow links, and SEO strategists know the keywords to use to generate organic SEO, aka the methods used to obtain a high placement (or ranking) on a search engine results page. If used together, the results can be astronomical for even the smallest small business, whose mission, like any other business of any size, is to see their website at or near the top of Google search results.

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