Archives for May 2016
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3 Ways Small Business Eclipses Big Business

May 13, 2016
Direct customer service is a hallmark of small business

Small business is widely considered the backbone of the American economy, and its impact is anything but small. Over 28 million small businesses are currently operating in the United States, and they employ more than 56 million people. Furthermore, small businesses are usually equated with honesty, trust and being people-oriented, whereas big business is often viewed as cold, faceless and untrustworthy. In fact, Americans are more than three times as likely to express confidence in small business as they are in big business, due in no small part to the following three factors:

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3 Essential Elements to Ensure a Press Release is News

May 6, 2016
If it’s not new, it’s not news.

In a past blog we illustrated the difference between a press release and a news article. However, despite their differences, one element is common and essential for both: newsworthiness. But what is news? Opinions on what is news vary, but most journalists agree that certain ingredients have to always be present to comprise what is considered “news.” For a press release, to be newsworthy it should at the very least include the following three elements:

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