Archives for January 2016
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HOW SMALL BUSINESSES POSITIVELY AFFECT LOCAL AND NATIONAL ECONOMIES

January 30, 2016
Small businesses help stimulate not only the national economy but local economies by providing jobs and growth to a community.

Small businesses are widely considered to be the engines of job creation in the United States. According to the Small Business Administration (SBA), there are more than 28,443,800 small businesses in the U.S. and they employ more than 56,062,800 workers. In fact, small businesses are also commonly referred to as the “backbone” of the U.S. economy.
 

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WHY SMALL BUSINESSES NEED A PROFESSIONAL LOOKING WEBSITE

January 23, 2016
A business’ perception is its product. Consumers will often choose a more expensive product or the comparable product/service that happens to have better packaging or visuals based on the perceived value.

If you have, for example, a small brick-and-mortar furniture store with no online presence or website, would you just send out a sign-spinner whose sign simply says “Furniture” with an arrow pointing in the general direction of your store? You might, and people do, but it doesn’t bode well for attracting new business. Why? Because first impressions matter, and the aforementioned sign-spinner, unless he or she is also juggling chainsaws, will most likely not elicit much interest in anything besides their theatrical antics.

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