Archives for December 2015
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CHAMPIONING A CAUSE WITH CAUSE MARKETING

December 23, 2015
80% of people are likely to switch brands similar in price and quality, to one that supports a cause.

The holidays the world over are synonymous with giving. We derive great pleasure in helping the less fortunate during this time of year, but the gift of giving does not have to end with the new year. Even though the Salvation Army’s red buckets are gone from the front of stores and Toys for Tots’ annual Christmas toy drive is over there are still many avenues of giving.

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WHAT IS THE DIFFERENCE BETWEEN A NEWS ARTICLE AND A PRESS RELEASE?

December 21, 2015
A well-timed, well-written press release can get news in a plethora of publications and places online.

According to the Small Business Encyclopedia, a press release is your “ticket to publicity.” However, it is important for small businesses issuing press releases to know the difference between a press release and a news article. Although they are both used to illustrate a newsworthy topic, they are different animals.

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